Only people but team already
In the world of internet marketing, change is the only certainty! The situation is changing very dynamically, new tools are constantly being developed, and the image of social media from 3 years ago has little to do with today's reality. Hardly anyone today remembers Snapchat, Facebook (oh! Sorry! Meta!) and Instagram are trying to be the second TikTok (did you know that reels are already available on FB?), and their algorithms.Gone crazy because of it. You can get angry about it, but it won't stop change. At the beginning of 2022, Facebook introduced changes to its advertising panel regarding two important areas of creating an advertising campaign - selecting phone number list the campaign goal and selecting the target group. Consolidated advertising goals So far, when setting up a campaign, there were as many as 11 goals to choose from.
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For many people it was overwhelming and confusing because they didn't know what to choose. Now Meta has decided to meet users' expectations and simplify this stage by offering only 6 goals. They are grouped according to the business goal you want to achieve . Does this mean that almost half of the targets have been removed? Fortunately not. They were just sorted slightly differently. So far it looked like this: goals in the ads manager After the changes you will see this view: choosing a campaign goal After hovering over the selected target, you will see instructions on what to use it for.
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