Should You Care About Caching
How are you finding the REST API to work with? Are you excited for the future of WordPress with this new functionality? Let us know in the comments!3 Key Steps to Enhancing Your WordPress Site’s Load Speed With CachingLAST UPDATED ON: FEBRUARY 23, 2021
Page speed is a hugely influential factor in the success of your website. Put simply, if your website doesn’t load quickly, people won’t stick around long enough to discover what it can offer them. It’s been proven (perhaps most famously by Google and Amazon) that a faster load speed results in greater engagement and more sales. Not to mention the fact that a slow site could get you literally ‘red flagged‘ on Google soon enough.
Fortunately, WordPress as a platform offers a wonderful balance between Country Email Listfunctionality and speed. That said, you need to know which WordPress tools to utilize, and how. With that in mind, in this post we’re going to take you through a number of ways in which you can enhance the speed of your WordPress website. From free plugins through to hosting solutions, we’ll show you the optimum steps to ensure that impatient visitors aren’t turning away from your site.
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What is Caching?
It’s easy to get muddled up in technical jargon when it comes to exploring the world of caching, but in a nutshell, caching is a technology that optimizes the way previously requested data is reused. By keeping frequently requested objects in a readily accessible place, you minimize the need to re-fetch the same data repeatedly (when doing so isn’t necessary).
Static images like logos are perfect caching candidates because they never change and are part of many page requests. Caching enables such objects to be stored locally (i.e. on the user’s computer) so that they are not repeatedly downloaded with every new page load.
We’re going to focus on caching in this post, but in reality, there’s an awful lot more you can do positively affect your site’s load speed. More specifically, some ‘high impact’ factors include your theme, plugins, and images. For more information on those, check out my recent post on WordPress performance and speed.
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