We dare to do something that others only dare
The story is used as a starting point for “dramatic” action. But acting blindly without a basis is not productive, which is why storydoing should not be used as a stupid tool. First, the brand story must be explored in all its facets. Part of the brand story are the so-called insight stories , where socially relevant topics are addressed. When reporting on storydoing, these insight stories, such as the Always #Like a Girl campaign, are often cited as examples of storydoing. Conclusion: become active with the metastory If a company practices storytelling, it should not ignore storydoing.The chances are good that some attributes, such as a common enemy or overriding Special Data commercial goals, are already subconsciously established. The following applies here: Make these goals visible and take action. The advantage of a stronger focus on story-doing is that all people are not only “tellers”, but also “doers”. With every action, whether within the company or as a customer, we build our own “ metastory ” – a story that is told through our actions. If a company tells an exciting, inspiring metastory about itself, then we as consumers are also happy to take action and include this story in our story. 5 examples of storydoing Whether Red Bull, the Hornbach hammer or a T-shirt machine: these 5 examples show how story-doing can inspire.
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Red Bull: Flugtag and Felix Baumgartner It is not without reason that co:collective considers Red Bull to be a prominent example of story-doing. Ty Montague also explains why Red Bull is a pioneer in storytelling in this article . As early as 1991, Red Bull started with a story approach that emphasized actions, just like its preferred target group of young athletes: the Red Bull Flugtag. An innovative idea that relied on the audience's participation. After 17 years of flying days around the world, the fact that this strategy worked can no longer be questioned. Another action by Red Bull was the parachute jump by extreme athlete Felix Baumgartner from a height of 40 kilometers. Subliminal message: to dream of. 2.F
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