Social Media Competitions

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A free gift or potential prize is always a popular way to draw your audience in.Try running a competition on your social media channels, asking people to submit a story about or photo of their dad.You could further link this to your brand by being more specific – for instance, if you are a clothing retailer, suggest people send images of their dads wearing their favourite t-shirt; if the prize is a holiday, it could be funny stories about dads on holiday.

Good Father’s Day marketing hinges on building a two-way relationship with your australia mobile phone number audience – you listen to their stories, and they become emotionally connected to your brand.In exchange for entering your competition, participants have to ‘like’ your pages, or perhaps join your mailing list (a strong way to begin converting them from casual social media followers to committed mailing list members and purchasing customers).It’s a win-win for you – you get great and engaging content for little effort, and you drive traffic to your online channels.



We live in the age of celebrity, and so this type of marketing has become ever more popular. The idea is that you partner with an influencer – someone with a large and engaged online following, who also has a following among your target audience. The influencer will promote your Father’s Day offering to their audiences across their online channels.Customers find they can often relate to influencer figures, and it gives you a way to extend your existing audience as part of your Father’s Day marketing campaign.