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This means that it is possible to increase the ROI, that is, the return on investments. Likewise, the benefits of Marketing Intelligence become noticeable in the financial impact. Tools for Marketing Intelligence Tools are essential to work with data faster and more efficiently. If you only rely on manual actions, you wouldn't be able to handle big data. Below, we present the main types of tools that you should have in your Marketing Intelligence system. Discover them! CRM CRM tools collect all data about customers, including their profile, browsing history, and interactions with the company.
With this data, you can track leads through the funnel and strategize Bahrain WhatsApp Number better with Marketing Intelligence. ERP ERP systems aggregate data about the entire company, in its various business areas. That way, you can integrate them with Marketing Intelligence to collect more information and generate more valuable insights. web analytics Web analytics tools, mainly Google Analytics , are responsible for tracking users on the web . With it you will be able to see how people interact with your site and how they react to your marketing strategies. Social analytics Social analysis tools provide data on user interactions with your brand on social networks .
Thanks to these, it is possible to know how followers react to your publications, but also what they talk about your brand on social networks, through Social Listening. Marketing automation Marketing automation software, such as HubSpot and RD Station, is used to automate marketing tasks , such as sending emails and nurturing leads. To do this, they centralize and use a series of data about users, which supplies automation actions. So you also get intelligence from these tools. tools like Semrush and Moz allow you to perform an in-depth analysis of your website's users and competitors.
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