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advertised food. Food regulation, not advertising regulation, was introduced to deal with the problem in the second half of the 19th century.In the United States, heightened attention to advertising’s credibility in the first decade of the 20th century foreshadowed the appearance around 1911 of an energetic truth-in-advertising movement, which initiated legislation and established organizations to combat dishonest business advertising. However, the criminal nature of the sanction, the inclusion of requirements of intent, materiality, and other restrictive elements, and the failure to provide administrative machinery.
For enforcement severely limited the effectiveness of these statutes in suppressing false Northeast Mobile Number List or misleading advertising. More generally, the advertising industry's desire for self-regulation meant that prosecutions were infrequent and convictions rarer still. Most complaints were resolved through private negotiations.RegulationFederal and state laws in the United States and the establishment of the Federal Trade Commission (FTC) accompanied this self-regulation. In 1914 the Federal Trade Commission Act, which states that false advertising is a form of unfair and deceptive commerce, went into effect . Under the act, the term false advertising extends well beyond untrue advertisements.
It also includes advertisements that make representations that the advertiser has no reasonable basis to claim, even if the representations turn out to be true. An example would be an advertisement for a vehicle that states that the vehicle uses less gasoline than any comparable vehicle. The advertiser would have committed false advertising if it had no reasonable basis to support the truth of this claim (such as through comparative tests), even if it turned out to be true .Under the law, the government does not need to prove the deceptive intentions at an administrative hearing or in court. The fact that it had a deceptive quality is
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