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A commercial text is sincere and shows, without preamble, that in the event of any disagreement and problem, your company will respond at a service level and provide the necessary support. Why do you need to master business writing? There is not much trick to this: to understand the relevance and importance of commercial writing we must analyze its benefits, and some of these are: Better corporate image : if it is sincere and highlights products and services consistently, the perception of brands begins to improve in the markets.
Favorable scenario for closing sales : this form of writing is another Gansu Mobile Number List commercial effort, which promotes the brand and its value proposition to help it close business; Helps with conversion rates : both in quantity and percentage level, conversions — first to lead and then to customer — improve with commercial writing; Brand awareness : especially in this era of the Internet and Social Media, strategically distributed commercial texts substantially increase brand recognition . To these "powers" of commercial writing we add that, by being focused on your business proposal, each message helps to differentiate you from the competition and consolidate your brand identity.
branding How to achieve effective commercial writing? If we think about the behavior patterns of the modern consumer , the reality of Digital Marketing and good copywriting practices, we can establish that effective commercial writing depends on complying with the following decalogue: 1. Write to your Buyer Persona This goes beyond being empathetic. It is about having rigorously constructed this semi-fictional profile and then developing the message by addressing pain points, needs and aspirations. 2. Get inspired, but never copy yourself Coca-Cola's aspirational messages, Netflix 's controversial posts on social networks.
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