|
|
According to the creator of the concept, having a good PMF means being inserted in a strong market and, at the same time, offering products that satisfy that niche. In other words, the solution your brand offers must solve the Buyer Persona 's problems . Naturally, this level can only be achieved through a deep knowledge of the motivations and needs of the consumer public . You should also consider your competitors' ability to offer value to customers. The higher the quality of the competition's products, the higher yours should be. Thus, we can understand Product Market Fit as a tool that allows you to map your position in the market.
In the end, it is possible to establish a parallel between the degree Phone Number List of consumer need and the suitability of the product offered by your company. How important is Product Market Fit for companies? Regardless of how you manage your operations, every business that is not an NGO has the goal of making a profit. Although there is no secret formula for this, the basic conditions to achieve it are quite clear: offer solutions to resolve the person's pain. Thus, the concept of Product Market Fit is essential to guide the company on the right path , in addition to allowing changes in case of disappointing results. Do you know a product that had everything to be successful, but was a disappointment in sales.
Many times, the reason for this phenomenon is usually simple. It is not enough to develop a qualified item, you need to ensure that it is placed in the right market. Therefore, symptoms such as low frequency of use by consumers, difficulty in making sales or loss of audience to the competition may be signs of the non-existence of the PMF . On the other hand, if you are providing the ideal solution, in the appropriate market and for the most compatible audience you want to attract, your Product Market Fit is high. In that case, customer satisfaction will become fuel to generate new business opportunities .
|
|
發表於 14:18:57