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Marketing is part of the marketing mi, uses all four or seven P's and refers to the part that focuses on the distributor of goods and services. In other words, trade marketing is activities aimed at ensuring better distribution and visibility of products among intermediaries or distributors. That is Trade marketing aims to encourage people selling products of a given manufacturer to recommend them and place them in visible places on display or promote them in other ways. Do you want to increase your customer base Contact us and join Harbingers GameChangers SEO & Content Trade marketing. Basics and assumptions Producers do not always distribute and sell their products themselves. Very often they go to numerous intermediaries.
For eample, a milk producer supplies its product to supermarkets, chain stores and franchise stores, which sell it to their customers. Whether the milk will be placed in an attractive and visible place depends on the contracts concluded by the seller Middle East Mobile Number List with the producer, but also on the good will of the store owner. The basic assumption of trade marketing is to encourage the store owner to sell and recommend a specific product. Trade marketing strives to ensure that both parties to the arrangement obtain maimum benefits from it. In other words, it strives for a win-win situation. This is important for the manufacturer because it increases sales, brand reach and reaches new consumers.
For a distributor, good product matching may bring additional benefits, for eample appropriate material incentives, epanding its own offer and the ability to attract customers of a given brand. Trade marketing tools What can you do to get your product included in the Lidl or Castorama leaflet First of all, it must fit into the publishing calendar and the topic of a given issue. Additionally, the distributor must know what specific benefits he will receive from promoting this and not another product. Therefore, one of .
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