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Start SEO SEO Audit: What it is, what it consists of and why you need it in your business SEO Audit: What it is, what it consists of and why you need it in your business 0 Ana Patricia GC Ana Patricia GC The SEO Audit consists of an exhaustive analysis of the aspects involved in the search engine positioning of a website. , with the aim of diagnosing possible problems and detecting improvements that can be applied. Within the SEO audit process, not only the internal elements of the website are analyzed, but the external elements related to the authority of the site and external links must be evaluated. In this article you will be able to delve into the different types of SEO audit that you can submit your website to, as well as the step by step to carry it out and the benefits for your business. Table of Contents Types of SEO Audits How to do an SEO Audit: Step by step Why is it important to do an SEO Audit? Types of SEO Audits The types of SEO audit focus on one element that must be analyzed, although sometimes it can cover more than one.
Below, you will find information about the most used types of SEO audits: SEO Audits of Websites One might think that the page analysis carried out in this type of audit covers the entire website. However, this is not true, but focuses on specific aspects such as : URL and website structure structure . Page titles, meta-title and meta-description. Links and redirects. SpeedPage Site security . Likewise, content analysis is also carried out, but in a general, not very detailed manner, which is not Colombia Mobile Number List even close to the exhaustive review of the content audit. For this reason, on many occasions the web page audit and the content audit are usually carried out in parallel. Technical SEO Audits On many occasions, the web page audit can be confused with the technical audit, because they can come together in certain aspects of analysis. However, the technical audit mainly focuses on areas such as the following: Hosting: you should choose a suitable hosting for your business. Code coverage and page resources. Website URL. XML sitemaps and Robots.txt. Mobile/desktop parity. JavaScript. This type of SEO audit covers many other strictly technical areas that can be combined in the analysis with other types of audit.
However, this does not represent a problem, because the objective is to diagnose and solve possible problems. . Content Audit In this type of audit, an exhaustive analysis is carried out from the SEO point of view of the content of the website . Among the aspects that are subject to analysis are the following: Structure and organization of the site pages. Performance with respect to site traffic, links, social metrics, and conversions. The content in relation to the texts, images and videos of the published articles. Content audits are very rarely independent. By this, what we mean is that when an audit of this type is carried out, it is always associated with another SEO audit. why do an seo audit Keyword Audit Keywords are one of the most important elements in the SEO strategy . For this, it is essential that you understand how our audience searches for content or products on the website. To get and use the best keywords and help our site position itself in search engines, we must use tools designed to obtain keywords , some of these may be the following: semrush Ubersuggest AnswerThePublic Google Trends There are many tools that can help you get keywords and which you can access for free through Google search engines, you just have to try and see the one that works best for you.
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