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Xiaohongshu must work hard on commercial monetization. Therefore, we see that starting from , Xiaohongshu, which has always emphasized community atmosphere, has shifted its focus to commercialization, from adjusting the organizational structure to trying to bring goods through live broadcast, and then by the end of , open data cooperation will allow " "Xiaohongshu grows grass and transforms all areas", the effect can be measured, the process can be optimized, and the transformation is more efficient.  outside world are all manifestations of this strategy. However, as a lifestyle sharing platform, once it is commercialized on a large scale, the influx of a large amount of commercial content will inevitably


affect the original content atmosphere, weaken Austria WhatsApp Number user experience, and even lead to the loss of users. Already, users have begun to complain, “Xiaohongshu is full of soft advertisements” and “all the notes you open are product links.” Another challenge comes from competitors who sell goods through live streaming. Xiaohongshu tried live streaming ecommerce in However, due to strategic issues, throughout , the GMV of Xiaohongshu’s live streaming ecommerce was not even as good as that of the declining Mogujie. At the same time, live streaming products such as Douyin,





Kuaishou, Taobao Live, Video Account Live, D Live, Duoduo Live, Vipshop Live, Bilibili, Mogujie, etc. are making rapid progress. Can Xiaohongshu stand out in the field of livestreaming and delivery, especially the giants such as Taobao, Dou, Kuai, and Video Accounts This will be another big challenge for Xiaohongshu. However, Xiaohongshu, which was founded years ago, has no other choice, and some old shareholders have begun to seek cash out. As early as April , Qu Fang, the founder of Xiaohongshu, revealed that the IPO would be completed before the end of After Yang Ruo, who was the managing director of Citigroup .