Navigating the Digital Marketing Funnel

jilhok00010@gma

What conversion actions do they carry out? By using Google Analytics, you will be able to answer these essential questions to optimize your digital marketing strategy. The data collected in Google Analytics will allow you to identify the topics and content that generate the most results for you. You will also better understand the expectations and behaviors of your target.  To go further on this subject, I recommend that you read our content presenting the buyer journey as well as that explaining the concept of buyer persona . le template de reporting marketing digital How to set up Google Analytics on a website?  


Step Create a Google Analytics account When you log into Google Analytics for the first Albania WhatsApp Number time, you wonder how you are going to configure your account. Its actually not complicated and I recommend sticking to the basics to start. Here is the information to complete to validate your registration Your account name The simplest thing here is to put the name of your company, for example SLN LAgence. The name of your website There, you need to enter a name for your site, such as LudoSLN.net. The URL of your website Here you will enter the URL web address of your site. Typically, your homepage link is this URL, for example ludosln.net.





Your field of activity Choose the one closest to your profession based on the suggestions on the proposed list. Your location Same. Even if your activity is international, provide your main location.  Step   Embed the Google Analytics embed code on your website Once you have validated your Google Analytics registration form, you will obtain an integration code to install on your website. This code must be added to your website in order to allow Google Analytics to track all the visits that you will generate. Of course, unfortunately you will not be able to obtain data concerning visits that occurred before the integration of this code. This is why we recommend that you think about creating a Google Analytics account and linking it to your site as soon as it goes live.