The buyer persona should be defined in as much detail as possible

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Demographic aspects Conduct a market study to gather statistical data about the main segment you are focusing on. Information about age, gender, marital status, education level, income and geographic location is essential. In the situation where the business addresses other businesses, it is important not to focus on the profile of the business, but rather on the profile of the person who has the right to decide on the company; companies are run by people. Psychographic aspects Identifying your ideal customer's lifestyle, behavior, habits, hobbies and interests will help you set your marketing strategy and offer those products that meet their needs.


To extract the information you are interested in from the market, you can use a number Phone Number Data of tools, such as: eMarketer, Comscore, Pew Research, Nielsen IQ and Think With Google Research Tools. Research and analyze what the ideal customer's behavior is when they are about to make a purchase; two extremely valuable questions would be: Do they use mobile more often than the desktop version? Does he consult with another person when making the purchase decision? The better you know how the consumer acts, the more you will be able to develop a more effective strategy. Create buyer persona The recommendation is to define buyer the person including first and last name, even with a photo of a person who looks like the ideal customer you want to address. The buyer persona should be defined in as much detail as possible; you can describe how a day in his life unfolds, what preferences he has in terms of socializing, what places he frequents; you can include a series of questions to help you get to know him better.





What videos does he watch on YouTube? How important is it to him to be noticed? How much does he want to have a status in society? And so on 1.C Determine how you will get the products "Where do I buy merchandise for the online store?" The business model depends a lot on how you will get the products you will sell, because this will have a significant impact on the cash flow of the business. Make the products yourself You can choose to produce the products yourself, if you have the necessary resources. Manufacturing the products yourself can be a promising start, as you will not have to purchase a large amount of finished products from suppliers; your purchases will be limited to the raw material you will need to fulfill the orders made by the buyers. In this situation, the materials you will purchase will be in small quantities, which means that you will not be able to negotiate the price, but the advantage is that you will not immobilize money in stocks, and there will be no pressure on cashflow.