The challenge has always been gathering real-time information from a larg

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This guide to AI in marketing is your shortcut to using the newest tools and tactics. Personalization becomes AI.s new superpower What if you could send a unique marketing email to each of your , newsletter subscribers every week filled with content curated based on their individual behavior. Think of the effect on your open and click-through rates. It.s actually a reality right now. And it.s just one of the ways AI will make all content marketing channels ultra-personalized in Personalization has been a cornerstone of marketing since long before Netscape deployed the first cookie to track website visitation.


Group of individuals and using it to instantly alter each customer.s experience. That.s right in AI.s wheelhouse. In another application, you can send a blog post reader to a dynamic version of your homepage based on their past behavior. If someone Iceland Phone Number just read three articles about staying fit after , their version of a landing page would offer similar content and products specifically curated for them. YouTube does a version of this now. The more you engage with its platform, the more customized your homepage becomes.





Content marketing trends - screenshot of the YouTube homepage In , you.ll be able to present website visitors with a customized version of your homepage, just like YouTube does. As dynamic website tools become more affordable, we.ll see content and marketing teams use them to convert more blog readers into happy customers. How to prepare for this trend. Get to know your customer segments and make sure you have relevant content for them. Review current lists of AI tools to find the ones that will help you personalize your marketing. Pick one channel.email, website, landing pages. to personalize with AI, track it, and expand. You won.t need to label your AI content.but it better be good. One concern that.s plagued AI content from the start is transparency.