He is the one who knows exactly what goods or services he will sell what tools it is advisable to use for promotion who his target audience is and what pain points they have. Collecting data for the functional part is a task delegated to marketers and representatives of the it department. Particular attention is paid to the main page of the site which is responsible for maximum conversion. At this stage employees from the customer service or sales department are involved who can provide basic customer questions and tools for working through objections.
How data is collectedif the customer is a representative of a small or medium sized business that does not have structural personnel departments it is better to involve a specialized agency in the work. Agency employees will study competitors and then formulate a relevant digital strategy. Another mobile app designs service solution is to order a turnkey service when all stages of the project are supervised by a website development company. The following methods are used to collect data brief for collecting primary information for website development; interviewing; work with documents reflecting the characteristics of the customer’s business.
Specifications and instructions are studied; attracting a customer representative to protect the interests of the business; holding brainstorming sessions and collegial meetings. All data is recorded in a document that forms the basis of the technical specifications for development. The document is devoid of technical information and its content resembles a brief; it includes sections business requirements that take precedence over others. Regulate the purpose of the project tasks; design features. They provide a pleasant visual of the future site from the color ensemble to the style. They resonate with elements of the company’s identity and the customer’s ideas; access rights. The section defines the capabilities and user access rights viewing information adding and editing data.
發表於 14:43:30
