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Learn more by downloading the FREE eBook on inbound marketing here Inbound methodology scheme The strategy focuses on converting leads, on trying to convince them that the company's proposal is the most suitable to solve their problems, on signing the contract and building loyalty. The attraction, conversion and closing phases usually involve the majority of inbound activities, and rightly so, especially if you don't yet have customers to retain. Consequently, it is quite natural that the loyalty phase is underestimated and the inbound cycle ends with the acquisition of a new customer.
When this last and very delicate phase fails, companies lose an enormous opportunity and once wedding photo editing service again it is the data that supports it: The chances of selling to an existing customer are times greater than the chances of selling to a new customer source: Pearson.ch); A satisfactory customer experience leads in of cases to a recommendation of the company to other contacts and in to greater trust in bgrand's products/services compared to others on the market source: Sdl.com); of those interviewed say they have terminated a contractual relationship due to a terrible customer service experience source: Microsoft) Once the relationship with a supplier ends, out of customers say.
They have no intention of returning or, if they resumed the relationship, would be much less loyal source: Sdl.com) New Call-to-action A customer will remain loyal if the chosen company continues to answer their questions and meet their needs. Not only that, it will be easier for up & cross selling operations to be successful and for the customer to recognize the leadership and experience of the brand. Maintaining a connection with your customers helps them remember additional products or services they may need and informs them about new solutions that can contribute to their success.
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