People transportation could revolutionize

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What images does your mind recall when you think about artificial intelligence? Depending on your knowledge on the topic, your answer could be very different. We are used to thinking of artificial intelligence as something science fiction, futuristic, fascinating and at the same time threatening, which will steal jobs, but which at the same time could make our lives easier. We are in a constantly evolving era and we need to learn to understand and manage digital transformation and its implications, such as artificial intelligence, in every company. This content arises from the desire to promote to managers and marketing managers the concepts and new types of skills and sensitivity necessary.

To look beyond artificial intelligence technology and understand implications and opportunities in the marketing area. It's time to get to grips with artificial intelligence Already today, artificial intelligence is allowing strong growth for the most successful companies in the world because web designs and development service it is able to speed up and simplify the planning, creation, promotion, personalization and analysis processes of the various activities carried out by the individual business units in the area. marketing. The McKinsey Global Institute has identified four areas with the greatest economic potential for the application of artificial intelligence: Marketing Sales Management of the production chain Risk management We are naturally particularly interested in the first two aspects.



Performance improvement no longer follows the Pareto 80/20 law but a new 90/10 principle. In this way, artificial intelligence systems easily improve marketing and sales performance in a very short time. Organizations that invest in digital (basic) and advanced technologies experience higher profits mckinsey-investments-technologies In addition to the incredible graph above, specifically, some studies that are emerging already point out how companies that invest in artificial intelligence have lower operating costs in producing their products and ensure.